Dj As-Is

Role

Freelance Design

Responsibilities

Rebranding
Marketing Design
Print Design

Summary

Rebranding for Bay Area dj, Dj As-Is. Designs include logo design, business cards, business card holder, envelopes and letterhead.

Conducted user study to help establish correct style and color scheme to best fit customers wants and percieved persona; a old clothing tag found at a thrift store, a "sold as is" price tag. The design is set to reflect the style and attitude of the musician - a "take me as I am", attitude.